Mentione monitors news for your brands and competitors, scores every mention with AI sentiment, and automatically triggers your ad campaigns the moment it matters — no human required.
Mentions today
142
Rules active
7
Actions fired
3
Avg sentiment
68
Recent trigger events
Competitor crisis — activate challenger
Competitor X faces regulatory scrutiny over data practices
ING negative sentiment → pause brand safety
ING Bank reports Q4 miss on digital growth targets
FDA incident — supplements niche
FDA issues warning on XYZ Supplement brand label claims
The problem
When a competitor is hit with a PR crisis, regulatory fine, or data breach, there is a narrow window to capture their customers. That window is typically 12–48 hours.
Without Mentione, brands discover these moments 2–14 days after the fact — from a client email, a LinkedIn post, or sheer luck. The window is already closed.
Real scenario
“I heard from our client two weeks after the FDA incident with their main competitor. Our campaigns had been running at normal budget the entire time. We missed the peak window completely.”
— CMO, e-commerce brand, Netherlands
Without Mentione
With Mentione
Whether you manage clients or run campaigns in-house, Mentione gives you the edge.
You manage 10–50 client brands. Your clients expect you to know when their competitors are in trouble — before they do.
You compete in a crowded niche. When a competitor gets hit with a recall, scandal, or FDA warning, those 48 hours are your best acquisition window.
You compete against a market leader 10× your size. Their next scandal is your best recruitment campaign — if you are ready to pounce.
You set the rules once. Mentione runs automatically, every 15 minutes, 24/7.
Mentione polls GDELT, Gnews and Google News every 15 minutes for mentions of your brands, competitors, and keywords across NL, BE, and global news.
Each mention is scored 0–100 for sentiment and urgency by GPT-4o mini — from a marketing perspective, not just basic polarity.
When sentiment drops below your threshold, Mentione immediately acts: increase budget, pause a campaign, or activate a prepared response.
Example trigger rule
Powerful enough for agencies. Simple enough to set up in an afternoon.
Describe your automation goal in plain English or Dutch. The AI extracts the brand, condition, and ad action — and sets everything up for you in seconds.
Track your brands, competitors, and any keyword across global news sources. New articles detected within 15 minutes.
Every mention scored 0–100 for consumer sentiment and urgency. Built on GPT-4o mini with a marketing-specific lens.
"If competitor sentiment drops below 30, increase our campaign budget by 40%." No code. No engineer. Just rules.
Budget caps, cooldown periods, and dry-run mode with human-in-the-loop approval. Every trigger sends an email — approve from your inbox before any real ad change is made.
Get emailed the moment a rule fires — with the headline, action taken, and budget before/after.
Every trigger event logged with API request, response, and budget delta. Complete transparency for you and your clients.
Every other platform gives you alerts. Mentione gives you actions.
| Tool | News monitoring | AI sentiment | Auto ad actions | SMB price (<€300/mo) |
|---|---|---|---|---|
| Brandwatch~€800+/mo | ✓ | ✓ | ✗ No | ✗ |
| Meltwater~€1,250+/mo | ✓ | ✓ | ✗ No | ✗ |
| Brand24~€99–499/mo | ✓ | ✓ | ✗ No | ✓ |
| Mention~€41–179/mo | ✓ | — | ✗ No | ✓ |
| Madgicx~€49+/mo | — | — | ✗ No | ✓ |
| Mentione€19–99/mo | ✓ | ✓ | ✓ Yes | ✓ |
Competitor data based on public pricing pages and G2 reviews, February 2026.
14-day free trial on all plans. No credit card required. Cancel any time.
For marketers and small brands.
Billed annually (€193.80/yr) · save ~15%
For brands and small agencies.
Billed annually (€703.80/yr) · save ~15%
For agencies with 10–50 client brands.
Billed annually (€1,009.80/yr) · save ~15%
Enterprise plans available — contact us
Start your free 14-day trial. Set up your first monitor in 5 minutes. See the moments you have been missing.
No credit card required · 14-day free trial · Cancel any time