You are a scale-up competing against a brand 10× your size. You cannot outspend them. But you can out-time them. Every scandal, data breach, or regulatory fine they face is a narrow window to acquire their disillusioned customers.
Mentione watches the market leader 24/7 and automatically activates your challenger campaigns the moment their sentiment drops — before the window closes, before your competitors react.
14-day free trial · No credit card · Cancel any time
Reuters · 08:47 this morning
“ING Bank faces regulatory investigation over customer data handling in digital banking unit”
✓ Action executed — 08:47 (0 min delay)
When a market leader has a bad news day, consumer trust dips and switching intent peaks. That is your best customer acquisition window of the month.
Everything you need to turn the market leader's bad days into your best acquisition moments.
Add ING, Rabobank, or any incumbent as a monitor. Mentione watches their news around the clock — not just during office hours.
A story can be negative but low-urgency. Mentione separately scores urgency 0–100, so you only fire when it actually matters.
Set up your pre-built challenger ads and let Mentione activate them automatically. The creative work is done once; the timing is always perfect.
Trigger on sentiment threshold, urgency score, or specific keywords like "data breach" or "regulatory fine" in the headline.
Dry-run mode logs everything Mentione would have done — without touching a single campaign. Build confidence before going live.
Every trigger event logged with the article, sentiment score, action taken, and budget delta. Full evidence for your growth team.
The ROI case
For a fintech scale-up like FinCheck, one well-timed challenger campaign during an ING data breach story can bring in 50–200 new account openings. At a typical LTV of €300–600 per customer, that is €15,000–120,000 in customer value from a single event.
Mentione Growth plan costs €199/month. The maths speaks for itself.
Conservative estimate — fintech challenger
Growth plan — €199/mo
€159/mo billed annually · save 20%
“When ING has a bad news week, that's our perfect moment. But until now we always missed those moments or reacted too late. Mentione changed that completely.”
— Growth Director, fintech scale-up, Utrecht
Configure these in under 10 minutes. No code, no engineers.
Fintech vs. big banks
Insurance challenger
Neo-energy vs. incumbents
SaaS challenger vs. enterprise
14-day free trial. Add the market leader as your first monitor. Set your challenger rule. Watch it in dry-run for two weeks — then go live.
No credit card required · 14-day free trial · Cancel any time