You manage 10–50 client brands. When a competitor goes negative in the news, there is a 12–48 hour window to capture their audience. Right now, you find out 2 weeks later — from your own client.
Mentione monitors every client brand and competitor 24/7, scores news with AI, and automatically triggers your Meta Ads campaigns the moment the signal appears. No code. No delays. No missed moments.
14-day free trial · No credit card · Cancel any time
News detected — 09:14
“Competitor X faces regulatory probe over data handling practices”
Reuters NL · sentiment score: 18/100 · urgency: 87/100
Action taken — 09:14 (0 min delay)
✓ Campaign “Client A — Trusted Alternative” enabled
Budget: €150/day→ €210/day (+40%)
Email sent to agency team — 09:14
Tim, a trigger fired for Client A. Competitor X is down. Campaign activated. View event →
While your agency was sleeping, Mentione was working.
Performance agencies lose trust — and clients — because they react too slowly to market moments they never even knew happened.
"You didn't tell us"
A client finds out their competitor was in the news for 5 days — and asks why you didn't react. You had no idea. That conversation costs you the account.
Manual monitoring doesn't scale
With 22+ clients, you cannot manually check Google Alerts for every competitor every day. Sporadically catching stories is not a strategy.
The window closes fast
The ideal response window is 12–48 hours. By the time you find out, brief a copywriter, get approval, and adjust bids — it's been 2 weeks.
One dashboard for all your clients. Rules set once. Actions happen automatically.
Add every client brand and their key competitors as monitors. Mentione tracks them all simultaneously — news detected within 15 minutes.
GPT-4o mini scores each article 0–100 for sentiment and urgency from a marketing perspective. You see exactly why a rule fired.
Build custom trigger rules for each client: "if Competitor X sentiment < 30, activate Client A's challenger campaign." Fully configurable.
Budget caps, 24-hour cooldowns, and dry-run mode. Test every rule before it goes live. No runaway spend — ever.
Send clients branded reports showing triggered events, budget changes, and sentiment trends. A new premium service line for your agency.
Invite account managers, strategists, and media buyers. Everyone sees the same trigger history and monitor data.
The ROI case
Your typical client runs €10,000/month in ad spend. When their competitor has a crisis, the ideal response increases conversions by 15–30% during that 48-hour window.
That's €1,500–3,000 additional value per event for one client. At €299/month for the Agency plan, Mentione pays for itself with a single successful trigger — across all 25 of your monitored brands.
Example calculation — one client
Agency plan — €299/mo
€239/mo billed annually · save 20%
What agencies tell us
“I can now tell clients: we react the moment something happens in the market. That one sentence has changed how they see us — from a campaign manager to a strategic partner.”
— Head of Performance, digital agency NL
These examples show what your team can configure in minutes — no code required.
Client: insurance brand
✓ +40% budget · activated within 15 min of news
Client: supplements brand
✓ +35% budget · email to client + agency team
Client: software SaaS
✓ +25% budget cap · 24h cooldown enforced
Client: fintech scale-up
✓ Budget +40% · dry-run for first 7 days
14-day free trial. Set up your first monitor and trigger rule in under 10 minutes. See what your clients' competitors are doing right now.
No credit card required · 14-day free trial · Cancel any time