In competitive e-commerce niches — supplements, beauty, food, sport — a competitor's PR crisis is your best acquisition moment. Consumers are actively looking for alternatives. That window is 12–48 hours. And right now, you are missing it.
Mentione monitors your competitors 24/7, detects negative news within 15 minutes, and automatically scales your campaign budget and activates your response ads — before you even open your laptop.
14-day free trial · No credit card · Cancel any time
Sarah's story — without Mentione
FDA issues warning on Competitor X. News spreads rapidly across health media.
Competitor X's sales tank. Consumers searching for alternatives — peak window.
Window mostly closed. Competitor has issued a statement and is recovering.
Sarah realises why conversions spiked. She had been running at normal budget the entire time.
With Mentione — same scenario
Wherever one brand's fall creates another brand's opportunity.
Supplements & Health
FDA warning, contamination recall, clinical claim dispute
Beauty & Skincare
Ingredient controversy, influencer scandal, formulation issue
Food & Drink
Recall, hygiene incident, misleading labelling fine
Sport & Fitness
Doping, sponsorship controversy, product failure story
Three steps. No code. No engineer. Takes 10 minutes to configure.
Type in the brand names and keywords you want to monitor. Mentione starts watching news sources immediately.
"If Competitor X sentiment drops below 30, activate my Safety campaign and increase budget by 40%." Done.
When the signal fires, your campaign activates automatically. You get an email alert with all the details.
Safety first
We know the biggest concern with automated ad actions is runaway spend. Mentione is built with hard limits at every step.
Budget cap — hard limit
You set the maximum multiplier (e.g. 2×). No action can ever exceed your cap — guaranteed at the code level.
Dry-run mode
Test any rule without touching real campaigns. See exactly what Mentione would have done, logged in full.
Cooldown periods
Each rule has a cooldown (default 24 hours). One crisis cannot trigger unlimited actions.
Example rule — Sarah's supplement brand
Monitor
Competitor X Supplements
Condition
Sentiment score < 30 OR keyword “FDA warning”
Action
Enable “Safety & Transparency” campaign
Budget change
+40%
Max multiplier
2.0×
Cooldown
24 hours
How much does one missed competitor crisis cost your brand?
Return on investment
7.5–12.6×
per competitor crisis — based on one client event
14-day free trial. No credit card. Add your first competitor and set your first rule in 10 minutes.
No credit card required · 14-day free trial · Cancel any time